The Media and Entertainment industry is going through some remarkable transformations over the last five years. It is becoming increasingly ‘corporatised’. This means that large, professionally run companies, are moving aggressively into the media industry. Secondly, the industry is becoming increasingly international. Many Indian media companies now have offices and business interests abroad and we are seeing a growing number of international co-productions. Mass Communication is a combination of print media, reporting, advertising, communication research and copy writing.
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