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MBA					  - Marketing Management

MBA					  - Marketing Management					  MBA - Marketing Management

Duration of MBA					  - Marketing Management					   Duration : 2 Years

Mode of MBA					  - Marketing Management					    Mode : Distance

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Duration of MBA					  - Marketing Management					   Duration : 2 Years

Mode of MBA					  - Marketing Management					    Mode : Distance

Introduction

MBA in Marketing Management is designed to develop dynamic managers who can display in-depth knowledge of marketing principles and manage wider business context like marketing, advertising, public relations etc. This programme builds your skill-set across a broad range of marketing subjects, such as talent management, strategic marketing, integrated marketing and marketing communications. Students will be prepared for a diverse and challenging career with abilities to coordinate, execute and measure the effectiveness of marketing activities to support organisation objectives like market positioning, revenue growth and customer retention.

Objective

Objective

  • To provide intensive theoretical and practical knowledge of marketing management.
  • To develop understanding the core managerial principles.
  • To hone students critical thinking and analytical skills.
  • To develop the analytical and decision-making skills required to meet and perform in a growing business environment.

Curriculum

Semester 1

  • Modern Business Organization and Management
  • Global Business Environment & Economics
  • Accounting & Financial Management
  • HR & OB
  • Business & Corporate Law

Semester 3

  • Business Policies & Strategic Management
  • Consumer Behaviour
  • Entrepreneurship & Innovation Management
  • Fundamentals Of Advertising
  • Team Building And Leadership

Semester 2

  • Business Research Methodology
  • Modern Marketing Management
  • Information Technology for Business
  • Production Operations & SCM
  • Business Communication Skills

Semester 4

  • Business Ethics & Corporate Governance
  • Strategic Marketing Management
  • International Marketing Strategy
  • Fundamentals Of Global Business Management
  • Project Work

Eligiblity

Eligiblity

  • Minimum 50% marks in Graduation
  • Duration Minimum- 2 years Maximum- 4 years

Fees

Fees




Lumpsum Programme Fee Total Fees
61500 61500
Installment 1 Programme Fee Total Fees
17500 17500
Installment 2 Programme Fee Total Fees
17000 17000
Installment 3 Programme Fee Total Fees
17000 17000
Installment 4 Programme Fee Total Fees
17000 17000

Other Fees:



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