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MBA					  - Digital Marketing

MBA					  - Digital Marketing					  MBA - Digital Marketing

Duration of MBA					  - Digital Marketing					   Duration : 2 Years

Mode of MBA					  - Digital Marketing					    Mode : Online

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Duration of MBA					  - Digital Marketing					   Duration : 2 Years

Mode of MBA					  - Digital Marketing					    Mode : Online

Introduction

The internet, digitization advances and social media networking are transforming how companies interact with their customers and partners. Digital marketing is the promotion of products/ brands via various forms of digital media. Digital marketing is emerging as one of the most preferred media due to the high return on investments as compared to any other form of media.

Objective

Objective

  • Digital Marketing Specialization is designed to expand your knowledge of marketing fundamentals.
  • Strengthen expertise in areas like integrated marketing, social media marketing, strategic brand management and global marketing.
  • To provide a comprehensive insight of integrated marketing communications and consumer behaviour.
  • Focus on both theoretical concepts and practical digital marketing skills.
  • To acquire the necessary know-how to build loyal e-customers and to follow the business evolution in its new environment.

Curriculum

Semester 1

  • Modern Business Organization and Management
  • Global Business Environment & Economics
  • Accounting & Financial Management
  • HR & OB
  • Business & Corporate Law

Semester 3

  • Business Policies & Strategic Management
  • Entrepreneurship & Innovation Management
  • Strategic Marketing Management
  • Consumer Behaviour
  • Introduction To Digital Marketing

Semester 2

  • Business Research Methodology
  • Modern Marketing Management
  • Information Technology for Business
  • Production Operations & SCM
  • Business Communication Skills

Semester 4

  • Business Ethics & Corporate Governance
  • Web Analytics
  • Social Media & Search Engine Management
  • Digital Direct Channels & Seo
  • Project Work

Eligiblity

Eligiblity

  • Eligibility:Graduate
  • Duration :Minimum- 2 years Maximum- 4 years

Fees

Fees




Lumpsum Programme Fee Total Fees
61500 61500
Installment 1 Programme Fee Total Fees
17500 17500
Installment 2 Programme Fee Total Fees
17000 17000
Installment 3 Programme Fee Total Fees
17000 17000
Installment 4 Programme Fee Total Fees
17000 17000

Other Fees:



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