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MBA					  - Branding and Advertising

MBA					  - Branding and Advertising					  MBA - Branding and Advertising

Duration of MBA					  - Branding and Advertising					   Duration : 2 Years

Mode of MBA					  - Branding and Advertising					    Mode : Online

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Duration of MBA					  - Branding and Advertising					   Duration : 2 Years

Mode of MBA					  - Branding and Advertising					    Mode : Online

Introduction

Branding and advertising is a process of managing marketing techniques for a particular brand or a product. It is used to increase the product value in the domestic and global market.

Objective

Objective

  • To give students an understanding of communication, advertising and marketing strategies.
  • To develop the perspective and skills necessary to pursue careers in the branding and advertising.
  • To expose student's to cutting edge marketing tools, methods, case studies and most recent trends in advertising and branding.
  • To enable students to gain a wide gamut of knowledge, practical abilities and creative skills across a wide range of advertising practices and media forms.
  • To structure, fundamental core management concepts and principles.
  • The programme highlights different aspects of emerging market, advertising and creative component of brand building

Curriculum

Semester 1

  • Modern Business Organization and Management
  • Global Business Environment & Economics
  • Accounting & Financial Management
  • HR & OB
  • Business & Corporate Law

Semester 3

  • Business Policies & Strategic Management
  • Entrepreneurship & Innovation Management
  • Fundamentals Of Advertising
  • Practices In Advertising
  • Strategic Marketing Management

Semester 2

  • Business Research Methodology
  • Modern Marketing Management
  • Information Technology for Business
  • Production Operations & SCM
  • Business Communication Skills

Semester 4

  • Brand Marketing Programmes & Performance Measurement
  • Brand Positioning Strategies
  • Business Ethics & Corporate Governance
  • Project Work
  • Strategic Brand Management

Eligiblity

Eligiblity

  • Eligibility:Graduate
  • Duration :Minimum- 2 years Maximum- 4 years

Fees

Fees




Lumpsum Programme Fee Total Fees
61500 61500
Installment 1 Programme Fee Total Fees
17500 17500
Installment 2 Programme Fee Total Fees
17000 17000
Installment 3 Programme Fee Total Fees
17000 17000
Installment 4 Programme Fee Total Fees
17000 17000

Other Fees:



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