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MBA Plus					  - Media and Entertainment Management

MBA Plus					  - Media and Entertainment Management					  MBA Plus - Media and Entertainment Management

Duration of MBA Plus					  - Media and Entertainment Management					   Duration : 2 Years

Mode of MBA Plus					  - Media and Entertainment Management					    Mode : Online

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Duration of MBA Plus					  - Media and Entertainment Management					   Duration : 2 Years

Mode of MBA Plus					  - Media and Entertainment Management					    Mode : Online

Introduction

The Media and Entertainment industry is going through some remarkable transformations over the last five years. It is becoming increasingly ‘corporatised’. This means that large, professionally run companies, are moving aggressively into the media industry. Secondly, the industry is becoming increasingly international. Many Indian media companies now have offices and business interests abroad and we are seeing a growing number of international co-productions. Mass Communication is a combination of print media, reporting, advertising, communication research and copy writing. The Dual Certification Program equips the student towards evolving as a professional for effective decision making in this dynamic business world. Upon successfully completion of first year of the program the student earns an Industry endorsed certification and upon successfully completion of year two the student earns a MBA Degree.

Objective

Objective

  • To give students an in-depth understanding of the media and entertainment industry and how the industry is managed in actual scenario.
  • To make the students understand about the fundamentals of all forms of media:
  • On air (radio, television, digital film)
  • Offline (print media)
  • On ground (events and experiential marketing)
  • Online (digital).
  • To offer students hands-on experience with technologies used in the entertainment industry./p>
  • To help students master the art of managing the different wings of media and entertainment industry effectively and profitably; surviving in the age of cut throat competition.

Curriculum

Semester 1

  • Modern Business Organization and Management
  • Global Business Environment & Economics
  • Accounting & Financial Management
  • HR & OB
  • Business & Corporate Law

Semester 3

  • Business Policies & Strategic Management
  • Entrepreneurship & Innovation Management
  • Media & Campaign Management
  • Media Law And Regulations
  • Consumer Behaviour

Semester 2

  • Business Research Methodology
  • Modern Marketing Management
  • Information Technology for Business
  • Production Operations & SCM
  • Business Communication Skills

Semester 4

  • Business Ethics & Corporate Governance
  • Communication and Media
  • Media Management On Print And Radio
  • New Age Media
  • Project Work

Eligiblity

Eligiblity

  • Eligibility:Graduate
  • Duration :Minimum- 2 years Maximum- 4 years

Fees

Fees




Lumpsum Programme Fee Total Fees
89500 89500
Installment 1 Programme Fee Total Fees
26500 26500
Installment 2 Programme Fee Total Fees
24000 24000
Installment 3 Programme Fee Total Fees
24000 24000
Installment 4 Programme Fee Total Fees
24000 24000

Other Fees:



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