The Media and Entertainment industry is going through some remarkable transformations over the last five years. It is becoming increasingly ‘corporatised’. This means that large, professionally run companies, are moving aggressively into the media industry. Secondly, the industry is becoming increasingly international. Many Indian media companies now have offices and business interests abroad and we are seeing a growing number of international co-productions. Mass Communication is a combination of print media, reporting, advertising, communication research and copy writing. The Dual Certification Program equips the student towards evolving as a professional for effective decision making in this dynamic business world. Upon successfully completion of first year of the program the student earns an Industry endorsed certification and upon successfully completion of year two the student earns a MBA Degree.
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