Education Courses BBA, MBA, BCA, MCA, EMBA, BA, B.Com, PGDCA, PG Diploma
MBA Plus					  - Marketing Management

MBA Plus					  - Marketing Management					  MBA Plus - Marketing Management

Duration of MBA Plus					  - Marketing Management					   Duration : 2 Years

Mode of MBA Plus					  - Marketing Management					    Mode : Distance

Apply Now

Duration of MBA Plus					  - Marketing Management					   Duration : 2 Years

Mode of MBA Plus					  - Marketing Management					    Mode : Distance

Introduction

MBA in Marketing Management is designed to develop dynamic managers who can display in-depth knowledge of marketing principles and manage wider business context like marketing, advertising, public relations etc. The Dual Certification Program equips the student towards evolving as a professional for effective decision making in this dynamic business world. Upon successfully completion of first year of the program the student earns an Industry endorsed certification and upon successfully completion of year two the student earns a MBA Degree. This programme builds your skill-set across a broad range of marketing subjects, such as talent management, strategic marketing, integrated marketing and marketing communications. Students will be prepared for a diverse and challenging career with abilities to coordinate, execute and measure the effectiveness of marketing activities to support organisation objectives like market positioning, revenue growth and customer retention.

Objective

Objective

  • To provide intensive theoretical and practical knowledge of marketing management.
  • To develop understanding the core managerial principles.
  • To hone students critical thinking and analytical skills.
  • To develop the analytical and decision-making skills required to meet and perform in a growing business environment.

Curriculum

Semester 1

  • Modern Business Organization and Management
  • Global Business Environment & Economics
  • Accounting & Financial Management
  • HR & OB
  • Business & Corporate Law

Semester 3

  • Business Policies & Strategic Management
  • Consumer Behaviour
  • Entrepreneurship & Innovation Management
  • Fundamentals Of Advertising
  • Team Building And Leadership

Semester 2

  • Business Research Methodology
  • Modern Marketing Management
  • Information Technology for Business
  • Production Operations & SCM
  • Business Communication Skills

Semester 4

  • Business Ethics & Corporate Governance
  • Strategic Marketing Management
  • International Marketing Strategy
  • Fundamentals Of Global Business Management
  • Project Work

Eligiblity

Eligiblity

  • Minimum 50% marks in Graduation
  • Duration Minimum- 2 years Maximum- 4 years

Fees

Fees




Lumpsum Programme Fee Total Fees
89500 89500
Installment 1 Programme Fee Total Fees
26500 26500
Installment 2 Programme Fee Total Fees
24000 24000
Installment 3 Programme Fee Total Fees
24000 24000
Installment 4 Programme Fee Total Fees
24000 24000

Other Fees:



To Get Course Details

Student Testimonials

Seema - MBA Student Testimonial
Naveen - MBA Student Testimonial
Mandeep - MBA Student Testimonial