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MBA Plus					  - International Marketing

MBA Plus					  - International Marketing					  MBA Plus - International Marketing

Duration of MBA Plus					  - International Marketing					   Duration : 2 Years

Mode of MBA Plus					  - International Marketing					    Mode : Online

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Duration of MBA Plus					  - International Marketing					   Duration : 2 Years

Mode of MBA Plus					  - International Marketing					    Mode : Online

Introduction

An MBA in International Marketing, covers the basic fundamental approach of understanding market situation, consumer behaviour, competitors and product portfolios from an international perspective. Currently the international business environment is undergoing a series of far-reaching economic, social, technological and geo-political changes. These changes have led to the emergence of a new and different market reality that demands manager's with new and different patterns of thinking, skills and behaviour. The Dual Certification Program equips the student towards evolving as a professional for effective decision making in this dynamic business world. Upon successfully completion of first year of the program the student earns an Industry endorsed certification and upon successfully completion of year two the student earns a MBA Degree.

Objective

Objective

  • To equip student's with the necessary tools, skills and mindset required to become an effective international marketer.
  • To develop students with critical thinking and competencies for proper identification, analysis and problem solving required in the development of international marketing strategies.
  • To help students acquire high level expertise in strategic business and commercial competencies needed for an international context.
  • Understand consumer behavior in the international marketing.
  • Understand the impact of international economic, social & political relationships in the corporate world.

Curriculum

Semester 1

  • Modern Business Organization and Management
  • Global Business Environment & Economics
  • Accounting & Financial Management
  • HR & OB
  • Business & Corporate Law

Semester 3

  • Business Policies & Strategic Management
  • Entrepreneurship & Innovation Management
  • Strategic Marketing Management
  • Fundamentals Of Global Business Management
  • International Marketing Strategy

Semester 2

  • Business Research Methodology
  • Modern Marketing Management
  • Information Technology for Business
  • Production Operations & SCM
  • Business Communication Skills

Semester 4

  • Business Ethics & Corporate Governance
  • Export Import Procedures And Documents
  • Export Financing & Foreign Exchange Management
  • Export Marketing Promotion
  • Project Work

Eligiblity

Eligiblity

  • Eligibility:Graduate
  • Duration :Minimum- 2 years Maximum- 4 years

Fees

Fees




Lumpsum Programme Fee Total Fees
89500 89500
Installment 1 Programme Fee Total Fees
26500 26500
Installment 2 Programme Fee Total Fees
24000 24000
Installment 3 Programme Fee Total Fees
24000 24000
Installment 4 Programme Fee Total Fees
24000 24000

Other Fees:



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