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MBA Plus					  - Branding and Advertising

MBA Plus					  - Branding and Advertising					  MBA Plus - Branding and Advertising

Duration of MBA Plus					  - Branding and Advertising					   Duration : 2 Years

Mode of MBA Plus					  - Branding and Advertising					    Mode : Online

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Duration of MBA Plus					  - Branding and Advertising					   Duration : 2 Years

Mode of MBA Plus					  - Branding and Advertising					    Mode : Online

Introduction

Branding and advertising is a process of managing marketing techniques for a particular brand or a product. It is used to increase the product value in the domestic and global market. The Dual Certification Program equips the student towards evolving as a professional for effective decision making in this dynamic business world. Upon successfully completion of first year of the program the student earns an Industry endorsed certification and upon successfully completion of year two the student earns a MBA Degree.

Objective

Objective

  • To give students an understanding of communication, advertising and marketing strategies.
  • To develop the perspective and skills necessary to pursue careers in the branding and advertising.
  • To expose student's to cutting edge marketing tools, methods, case studies and most recent trends in advertising and branding.
  • To enable students to gain a wide gamut of knowledge, practical abilities and creative skills across a wide range of advertising practices and media forms.
  • To structure, fundamental core management concepts and principles.
  • The programme highlights different aspects of emerging market, advertising and creative component of brand building

Curriculum

Semester 1

  • Modern Business Organization and Management
  • Global Business Environment & Economics
  • Accounting & Financial Management
  • HR & OB
  • Business & Corporate Law

Semester 3

  • Business Policies & Strategic Management
  • Entrepreneurship & Innovation Management
  • Fundamentals Of Advertising
  • Practices In Advertising
  • Strategic Marketing Management

Semester 2

  • Business Research Methodology
  • Modern Marketing Management
  • Information Technology for Business
  • Production Operations & SCM
  • Business Communication Skills

Semester 4

  • Brand Marketing Programmes & Performance Measurement
  • Brand Positioning Strategies
  • Business Ethics & Corporate Governance
  • Project Work
  • Strategic Brand Management

Eligiblity

Eligiblity

  • Eligibility:Graduate
  • Duration :Minimum- 2 years Maximum- 4 years

Fees

Fees




Lumpsum Programme Fee Total Fees
89500 89500
Installment 1 Programme Fee Total Fees
26500 26500
Installment 2 Programme Fee Total Fees
24000 24000
Installment 3 Programme Fee Total Fees
24000 24000
Installment 4 Programme Fee Total Fees
24000 24000

Other Fees:



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