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EMBA					  - Branding and Advertising

EMBA					  - Branding and Advertising					  EMBA - Branding and Advertising

Duration of EMBA					  - Branding and Advertising					   Duration : 1 Year

Mode of EMBA					  - Branding and Advertising					    Mode : Online

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Duration of EMBA					  - Branding and Advertising					   Duration : 1 Year

Mode of EMBA					  - Branding and Advertising					    Mode : Online

Introduction

Over the past few years, consumer interaction with brands has revolutionized with the rise of different media. This means that now, it has become even more important for brands to engage with their potential consumers. VOU-SSM’s branding & advertising specialization provides insights and knowledge which is necessary to understand core audience and the process to move them from point of awareness to the point of purchase and repurchase.

Objective

Objective

  • To provide fundamental understanding of gaining insights on consumer behaviour and marketplace.
  • To learn different approaches for developing, evaluating and managing different advertising strategies.
  • The course structure also focuses on brand targeting and positioning along with media analysis and creative strategic implementation.

Curriculum

Semester 1

  • Modern Business Organization and Management
  • Global Business Environment & Economics
  • Accounting & Financial Management
  • HR & OB

Semester 2

  • Business Communication Skills
  • Fundamentals Of Advertising
  • Practices In Advertising
  • Brand Positioning Strategies

Eligiblity

Eligiblity

  • Eligibility:Graduation with 2 year work experience
  • Duration :Minimum- 1 year Maximum- 2 years

Fees

Fees




Lumpsum Programme Fee Total Fees
57000 57000
Installment 1 Programme Fee Total Fees
32500 32500
Installment 2 Programme Fee Total Fees
32500 32500

Other Fees:



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