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EMBA Plus					  - Branding and Advertising

EMBA Plus					  - Branding and Advertising					  EMBA Plus - Branding and Advertising

Duration of EMBA Plus					  - Branding and Advertising					   Duration : 1 Year

Mode of EMBA Plus					  - Branding and Advertising					    Mode : Online

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Duration of EMBA Plus					  - Branding and Advertising					   Duration : 1 Year

Mode of EMBA Plus					  - Branding and Advertising					    Mode : Online

Introduction

Over the past few years, consumer interaction with brands has revolutionized with the rise of different media. This means that now, it has become even more important for brands to engage with their potential consumers. VOU-SSM’s branding & advertising specialization provides insights and knowledge which is necessary to understand core audience and the process to move them from point of awareness to the point of purchase and repurchase. The Dual Certification Program equips the student towards evolving as a professional for effective decision making in this dynamic business world. Upon successfully completion of first year of the program the student earns an Industry endorsed certification and also earns an EMBA Degree.

Objective

Objective

  • To provide fundamental understanding of gaining insights on consumer behaviour and marketplace.
  • To learn different approaches for developing, evaluating and managing different advertising strategies.
  • The course structure also focuses on brand targeting and positioning along with media analysis and creative strategic implementation.

Curriculum

Semester 1

  • Modern Business Organization and Management
  • Global Business Environment & Economics
  • Accounting & Financial Management
  • HR & OB

Semester 2

  • Business Communication Skills
  • Fundamentals Of Advertising
  • Practices In Advertising
  • Brand Positioning Strategies

Eligiblity

Eligiblity

  • Eligibility:Graduation with 2 year work experience
  • Duration :Minimum- 1 year Maximum- 2 years

Fees

Fees




Lumpsum Programme Fee Total Fees
79500 79500
Installment 1 Programme Fee Total Fees
44250 44250
Installment 2 Programme Fee Total Fees
44250 44250

Other Fees:



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