Over the past few years, consumer interaction with brands has revolutionized with the rise of different media. This means that now, it has become even more important for brands to engage with their potential consumers. VOU-SSM’s branding & advertising specialization provides insights and knowledge which is necessary to understand core audience and the process to move them from point of awareness to the point of purchase and repurchase. The Dual Certification Program equips the student towards evolving as a professional for effective decision making in this dynamic business world. Upon successfully completion of first year of the program the student earns an Industry endorsed certification and also earns an EMBA Degree.
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