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PG PROGRAM					  - Marketing Management

PG PROGRAM					  - Marketing Management					  PG PROGRAM - Marketing Management

Duration of PG PROGRAM					  - Marketing Management					   Duration : 9 Months

Mode of PG PROGRAM					  - Marketing Management					    Mode : Online

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Duration of PG PROGRAM					  - Marketing Management					   Duration : 9 Months

Mode of PG PROGRAM					  - Marketing Management					    Mode : Online

Introduction

PGP in Marketing Management is designed to develop dynamic managers who can display in-depth knowledge of marketing principles and manage wider business context like marketing, advertising, public relations etc. This programme builds your skill-set across a broad range of marketing subjects, such as talent management, strategic marketing, integrated marketing and marketing communications. Students will be prepared for a diverse and challenging career with abilities to coordinate, execute and measure the effectiveness of marketing activities to support organisation objectives like market positioning, revenue growth and customer retention.

Objective

Objective

  • To provide intensive theoretical and practical knowledge of marketing management
  • To develop understanding the core managerial principles.
  • To hone students critical thinking and analytical skills
  • To develop the analytical and decision-making skills required to meet and perform in a growing business environment

Curriculum

Semester 1

  • Modern Business Organization and Management
  • Global Business Environment & Economics
  • Accounting & Financial Management
  • HR & OB

Semester 2

  • Business Communication Skills
  • Consumer Behaviour
  • Fundamentals Of Advertising
  • Marketing Management

Eligiblity

Eligiblity

Any Graduate

 

Career

Assessment

  Accessing Course Ware :

  Online Access to Learning Management System

  • EBOOK
  • Study Guide
  • Practice Test
  • Live Interactive Online Session (As Per Schedule)
  • Assignments(2 Assigb=nments Per Subject)
  • PGP from Talentedge is an online Course only LMS Access Provided

  Assessments:

   For PGP-Passing Criteria is 40%

   Through LMS – 2 Assignments per subject

Career

Career

  PGP in Marketing Management prepares students in this can  work effectively across all companies in manufacturing and service sector.

  Career Opportunities

  • Marketing Manager
  • Marketing Analyst
  • Head – Business Development
  • Director- Business Development 
  • VP- Business Development
Fees

Fees




Lumpsum Programme Fee Total Fees
40000 40000
Installment 1 Programme Fee Total Fees
22000 22000
Installment 2 Programme Fee Total Fees
22000 22000

Other Fees:



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