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MBA					  - Ecommerce Marketing and Management

MBA					  - Ecommerce Marketing and Management					  MBA - Ecommerce Marketing and Management

Duration of MBA					  - Ecommerce Marketing and Management					   Duration : 2 Years

Mode of MBA					  - Ecommerce Marketing and Management					    Mode : Distance

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Duration of MBA					  - Ecommerce Marketing and Management					   Duration : 2 Years

Mode of MBA					  - Ecommerce Marketing and Management					    Mode : Distance

Introduction

MBA in E- commerce Marketing and Management is designed to help students and working professionals thrive within an e-commerce domain. This online education programme integrates multiple domains such as E-commerce, Digital Marketing, Consumer Behaviour, Media and Marketing for deep understanding. It also focuses on various relevant issues faced while working in burgeoning e-commerce industries; be it a start-up or multinational company. This MBA programme aims to fulfill both short-term goals like ‘Employability’, as well as long- term goals such as ‘Career Development’.

Objective

Objective

  • To develop the analytical tools for complex issues of business world and problems in the e-commerce domains
  • To develop techno-managers capable of using technology as a tool of effective management
  • To identify current technology and online marketing trends, and how those trends can provide definitive benefits to corporate profitability
  • To instill skills such as leadership, teamwork, oral and written communication and presentation
  • To develop abilities such as critical thinking and ethical decision-making
  • To acquire the ability to function effectively in a diverse business environment
  • To provide well-trained talent capable of coping with the growing demand of e-commerce market in India and abroad

Curriculum

Semester 1

  • Modern Business Organization and Management
  • Global Business Environment & Economics
  • Accounting & Financial Management
  • HR & OB
  • Business & Corporate Law

Semester 3

  • Business Policies & Strategic Management
  • Consumer Behaviour
  • Entrepreneurship & Innovation Management
  • Information Technology & Retailing
  • Strategic Marketing Management

Semester 2

  • Business Research Methodology
  • Modern Marketing Management
  • Information Technology for Business
  • Production Operations & SCM
  • Business Communication Skills

Semester 4

  • Business Ethics & Corporate Governance
  • Web Analytics
  • E-Commerce
  • E-Business Communication & Network Security
  • Project Work

Eligiblity

Eligiblity

  • Minimum 50% marks in Graduation or Graduation less than 50 % with 2 year of minimum experience is required
  • Duration Minimum- 2 years Maximum- 4 years

Fees

Fees




Lumpsum Programme Fee Total Fees
62400 62400
Installment 1 Programme Fee Total Fees
20400 20400
Installment 2 Programme Fee Total Fees
18000 18000
Installment 3 Programme Fee Total Fees
18000 18000
Installment 4 Programme Fee Total Fees
18000 18000

Other Fees:



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