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MBA					  - Digital Marketing

MBA					  - Digital Marketing					  MBA - Digital Marketing

Duration of MBA					  - Digital Marketing					   Duration : 2 Years

Mode of MBA					  - Digital Marketing					    Mode : Distance

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Duration of MBA					  - Digital Marketing					   Duration : 2 Years

Mode of MBA					  - Digital Marketing					    Mode : Distance

Introduction

Rapid advances in technology and digital media are completely transforming business landscapes and marketing paradigms. Today, with more than 40,000 searches occurring per second across the globe, digital marketing is proving to be a gateway to reach new audiences across the globe for business. With SGVUDE’s Digital Marketing MBA learning programme, you will gain the skills necessary to maximize the brand's online presence on mobile, search engines and social media platforms. You will learn to develop, execute and optimize the online strategy as per the goals of a business and create data-driven campaigns that will increase the overall conversion rates. We share insights on best web marketing techniques and strategies that can be used to tackle real-life business challenges encountered on daily basis. Also, learn to directly apply the knowledge of the digital marketing landscape to the goals an organization is trying to achieve.

Objective

Objective

  • Various digital marketing strategies and the ways they interact with traditional marketing channels
  • Application and integration of online strategies into different business models
  • Analysis of online opportunities related to business goals
  • Web data analysis to building online marketing campaigns
  • Leveraging social media and other online channels
  • Market Segmentation based on consumer behavior
  • The role of the website and Search Engine Marketing
  • Online marketing channels including mobile, display, email etc.

Curriculum

Semester 1

  • Modern Business Organization and Management
  • Global Business Environment & Economics
  • Accounting & Financial Management
  • HR & OB
  • Business & Corporate Law

Semester 3

  • Business Policies & Strategic Management
  • Consumer Behaviour
  • Entrepreneurship & Innovation Management
  • Introduction To Digital Marketing
  • Strategic Marketing Management

Semester 2

  • Business Research Methodology
  • Modern Marketing Management
  • Information Technology for Business
  • Production Operations & SCM
  • Business Communication Skills

Semester 4

  • Business Ethics & Corporate Governance
  • Web Analytics
  • Social Media & Search Engine Management
  • Search Engine Optimization
  • Project Work

Eligiblity

Eligiblity

  • Minimum 50% marks in Graduation or Graduation less than 50 % with 2 year of minimum experience is required
  • Duration Minimum- 2 years Maximum- 4 years

Fees

Fees




Lumpsum Programme Fee Total Fees
62400 62400
Installment 1 Programme Fee Total Fees
20400 20400
Installment 2 Programme Fee Total Fees
18000 18000
Installment 3 Programme Fee Total Fees
18000 18000
Installment 4 Programme Fee Total Fees
18000 18000

Other Fees:



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