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MBA					  - Marketing Management

MBA					  - Marketing Management					  MBA - Marketing Management

Duration of MBA					  - Marketing Management					   Duration : 2 Years

Mode of MBA					  - Marketing Management					    Mode :

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Duration of MBA					  - Marketing Management					   Duration : 2 Years

Mode of MBA					  - Marketing Management					    Mode :

Introduction

MBA in Marketing Management is designed to develop dynamic managers who can display in-depth knowledge of marketing principles and manage wider business context like marketing, advertising, public relations etc. This programme builds your skill-set across a broad range of marketing subjects, such as talent management, strategic marketing, integrated marketing and marketing communications. Students will be prepared for a diverse and challenging career with abilities to coordinate, execute and measure the effectiveness of marketing activities to support organisation objectives like market positioning, revenue growth and customer retention.

Objective

Why WILP

  • Work Integrated Learning Program is a cutting edge pedagogical approach enriching a campus based program to be in sync with the dynamic industry requirements.The experiential learning pedagogy enables every learner to match the expectations of corporate world. It strengthens fundamentals of the learner wherein students would have access to the academic and industry mentors, assignments, case studies and work integrated activities.
    • A Regular Program with Work Integrated Edge
    • Live Interactive Sessions. 
    • Comprehensive industry relevant sessions 
    • Continuous Assessment.
    • Dissertation/Project work.
    • Virtual Campus-mix of asynchronous & synchronous components.
Objective

Objective

  • To provide intensive theoretical and practical knowledge of marketing management.
  • To develop understanding the core managerial principles.
  • To hone students critical thinking and analytical skills.
  • To develop the analytical and decision-making skills required to meet and perform in a growing business environment.

Curriculum

Year 1

  • Modern Business Organization and Management
  • Global Business Environment & Economics
  • Accounting & Financial Management
  • HR & OB
  • Business & Corporate Law
  • Business Research Methodology
  • Modern Marketing Management
  • Information Technology for Business
  • Production Operations & SCM
  • Business Communication Skills

Year 2

  • Business Ethics & Corporate Governance
  • Business Policies & Strategic Management
  • Consumer Behaviour
  • Entrepreneurship & Innovation Management
  • Fundamentals Of Advertising
  • Fundamentals Of Global Business Management
  • International Marketing Strategy
  • Project Work
  • Strategic Marketing Management
  • Team Building And Leadership

Eligiblity

Eligiblity

  • Minimum 50% marks in Graduation or Graduation less than 50 % with 2 year of minimum experience is required
  • Duration Minimum- 2 years Maximum- 4 years

Career

Assessment

Internal Assessments (Continuous Evaluation):

  • Student needs to successfully submit two assignments for every subject
  • Passing Criteria 40%
  • Assignments have 30% weightage in Final evaluation

 

 

External Assessments:

  • Term Examination including dissertations would be conducted at end of the term / year.
  • Examination would be conducted at the University Campus  
  • Passing Criteria :  40% (every Subject)
  • Examinations would have 70% weightage in Final evaluation

 

Type

Continuous Assessments

External Assessments

Components

Assignments

Dissertation

Term End Exam

Weightage

30%

30%

40%

 

Academic Calendar: Dissertation Submissions, Assessment and Workshops

Dec

April

June

Sept

*Students to attempt the same at the University Campus on yearly basis in one of the above months 

Fees

Fees




Lumpsum Programme Fee Total Fees
200000 200000
Installment 1 Programme Fee Total Fees
50,000 50,000
Installment 2 Programme Fee Total Fees
50,000 50,000
Installment 3 Programme Fee Total Fees
50,000 50,000
Installment 4 Programme Fee Total Fees
50,000 50,000

Other Fees:



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